70 % of runners living in urban areas follow the same route daily and quickly lose motivation.
adidas billboard run combine local knowledge with speed in a unique urban running race. For four days, runners challenged each other by racing from Billboard A to Billboard B, across the city districts. At any time, runners could start a race by activating one of the four “start” billboards, letting us track the runs and show real time updates at the finish line. Utilizing digital billboards, we created a boundary-free running experience all over the city – letting runners use their local skillsto find the best way to the finish line.
