Fintech company Yabie offers in-store payment solutions, targeted at small businesses.
To promote its point-of-sale tech, it partnered with Stockholm bakery Socker Sucker,
to create a digital out-of-home campaign that revealed real-time daily deals an hour
before the bakery closed.
The DOOH ads were placed on screens close to the bakery and each screen showcased a particular pastry at a discounted price. The ads also featured how many pastries were left, the address of the bakery and how many minutes remained until closing time. Once the item was purchased, the ads would update the remaining quantity and signal when the pastry had sold out.
